The best free WordPress landing page templates match the editor you already use and let you hide the header, menu, and sidebar. Choose Astra or Blocksy if you want block-editor starter sites, Elementor if you build visually, and Kadence if you want design control. OceanWP or OnePress suit a quick one-page setup. Divi layouts are the right pick if you already own Divi.
Most roundups hand you 25 themes and no way to choose. Free templates also come with catches. Many are teasers for a paid plan, and a template built for one builder will not import into another. This article sorts seven options by builder, shows what each free tier includes, and tells you where the paywall starts. You can then launch a lead-capture or sales page without paying.
At Divi Hat, we have built websites with the Divi theme for 10 years. That is why Divi sits beside the bigger free names here, and why we say plainly when a "free" option needs something paid.
1. Divi Hat free Divi layouts
Divi Hat gives away free Divi layouts, including landing pages, through its freebies and email opt-in offers. They are the right pick when your site already runs on the Divi theme and you want a page that matches the builder you know.
What you get
Check the current offer to see which Divi freebies are available. Past giveaways have covered landing pages, hero layouts, child themes, and 404 or coming soon pages. You load a layout into the Divi Builder, then change the text, images, and colors in the Visual Builder.
- Landing page layouts delivered through email opt-in offers
- Hero layouts and child themes in separate giveaways
- Drag-and-drop editing with no code
Who it suits and what costs extra
Divi itself is a paid theme from Elegant Themes, so this option is free only if you already own a Divi license. If you do, it suits freelancers and small business owners who want a polished page in an afternoon. If you do not, one of the next six options is a better starting point.
When a free layout is not enough, the paid range starts low. The Divi Hero Section pack has 75+ hero sections for $19.99, and the Divi CTA Layouts pack has 58 call-to-action layouts for $39.99. Both include unlimited website usage.
A free Divi layout costs nothing, but the Divi license behind it does.
2. Astra Starter Templates
Astra’s free Starter Templates plugin is the easiest route to a ready-made landing page if you use the block editor or Elementor. You import a full layout in a few clicks, then replace the copy and images.
What you get
The plugin adds a library under the Appearance menu, filterable by builder: block editor, Elementor, Beaver Builder, and Brizy. It includes a landing page category with designs such as SaaS landing pages and event pages. Astra advertises 20+ free landing page templates.
- One-click import of layout, colors, and fonts
- A lightweight theme core that keeps pages fast
- Per-page settings to hide the header, footer, and title
Who it suits and what costs extra
Astra suits beginners and anyone without a builder preference. It is the safest all-purpose choice, with the largest ecosystem of tutorials and starter sites.
Some templates are flagged as premium and need an Astra paid plan. Filter by the free tag before you commit to a design, or you will import a layout and then hit a locked section.
Astra has the biggest free library, so start here if you have no builder preference.
3. Elementor free templates
Elementor’s free plugin includes a template library and a Canvas page layout that strips the header and footer. That covers a simple landing page at no cost.
What you get
Open a page in Elementor, click the folder icon, and pick a landing page design from the library. Templates marked Pro stay locked, so filter for the free ones. Then set the page layout to Elementor Canvas, which removes the header, footer, and sidebar.
- Drag-and-drop editing with live preview
- Canvas and Full Width page layouts
- Works with any theme, including Elementor’s free Hello theme
Who it suits and what costs extra
Elementor suits people who build visually and want full control over spacing and layout. It is also the builder most free third-party template packs target, so you will find the most downloads here.
The catch is lead capture. The Form widget, popups, and Theme Builder need Elementor Pro. On the free plan, add a free form plugin such as Contact Form 7. Elementor also adds more page weight than a block-only build, so keep your sections lean.
Elementor is free to design with, but its form widget is not.
4. Blocksy starter sites
Blocksy’s starter sites are free demo sites that you import through the free Blocksy Companion plugin. They come in versions for the block editor and several page builders, Elementor among them.
What you get
Install the theme and the companion plugin, open the Starter Sites tab, and choose a business demo. Each import brings pages, colors, and typography in one step. Because it is a whole site, you keep the landing page and delete the rest.
- A full demo with header, footer, and inner pages
- Live Customizer controls for colors and type
- Fast, lightweight theme code
Who it suits and what costs extra
Blocksy suits you if the landing page may grow into a full site or a shop. The theme is ecommerce ready, so a product page can become a store later without a theme change.
Some demos are limited to Blocksy’s paid plan, and the library marks them. Check the label before importing, and expect to remove unused pages afterward.
Choose Blocksy when your landing page is the first page of a bigger site.
5. Kadence theme and Kadence Blocks
Kadence pairs a free theme with the free Kadence Blocks plugin. Together they give you starter templates and a section library for the block editor.
What you get
The Kadence Starter Templates plugin imports full sites. The design library inside Kadence Blocks lets you add a pre-built hero, pricing table, or call to action to any page. A drag-and-drop header and footer builder controls the rest of the frame.
- Design library of sections and full pages
- Global colors and fonts for consistent styling
- Header and footer builder with transparent header option
Who it suits and what costs extra
Kadence suits designers who want fine control without a heavy page builder. The learning curve is a little steeper than Astra’s, and the payoff is precise spacing and typography across every section.
Part of the design library and some advanced blocks need Kadence’s paid plan. Build your first page with the free items and note which ones you miss before you pay for anything.
Kadence trades a slightly steeper start for more design control in the block editor.
6. OceanWP Landing Page template
OceanWP includes a built-in Landing Page template. One setting turns any page into a full-width, sidebar-free layout, with no page builder required.
What you get
Create a page, choose the Landing Page template under Page Attributes, and write your content. The distracting elements disappear. The Ocean Extra plugin adds a demo import library with a One Page category for single-scroll designs.
- Built-in full-width Landing Page template
- One Page demo category for single-scroll layouts
- WooCommerce support for pages that sell directly
Who it suits and what costs extra
OceanWP suits people who want a clean page fast and do not want to learn a builder. It also suits small stores, since the same theme handles a landing page and a checkout.
The built-in template is free and handles the basic job. Some demos belong to paid bundles, so confirm what is included before you import one.
OceanWP’s built-in template is the quickest distraction-free page that needs no builder.
7. OnePress one-page theme
OnePress is a classic one-page theme with hero, feature, service, and contact sections already stacked. That makes it a fast way to launch a single-offer page.
What you get
Set a static front page, then configure each section in the Customizer. You get a hero with a call to action, plus areas for features, services, team, and contact. Parallax backgrounds and video support add polish.
- Slideshow header and parallax backgrounds
- Contact form and newsletter support
- WooCommerce compatibility
Who it suits and what costs extra
OnePress suits freelancers and entrepreneurs who promote one product, service, or campaign. It works best when you accept its fixed section structure instead of redesigning it.
Flexibility is narrower than with builder-based options. Extra section types and options sit behind a paid upgrade. If you expect to rearrange layouts often, pick Elementor or Kadence instead.
OnePress wins on speed and simplicity, and loses on layout freedom.
Free landing page templates compared by builder
Astra and Blocksy offer the widest choice of free starter sites for the block editor and Elementor. Divi and OnePress suit narrower setups. The table puts all seven side by side so you can shortlist two and test them.
Side-by-side comparison
| Option | Works with | Landing page route | Where free stops |
|---|---|---|---|
| Divi Hat free layouts | Divi Builder | Free layout loaded into the builder | Needs a paid Divi license |
| Astra Starter Templates | Block editor, Elementor, Beaver Builder, Brizy | Landing page category | Some templates need Astra’s paid plan |
| Elementor free | Elementor | Template library and Canvas layout | Pro templates, Form widget, popups |
| Blocksy | Block editor and page builders | Starter site import | Some demos need the paid plan |
| Kadence | Block editor | Design library and starter templates | Part of the library is paid |
| OceanWP | Block editor and page builders | Built-in Landing Page template | Some demos are paid |
| OnePress | Customizer | One-page theme sections | Extra options behind an upgrade |
Where can you find free landing page templates? Inside your WordPress dashboard. Check Appearance for theme starter libraries, and the template library inside your builder. The best free builder depends on how you work. The block editor is free and built in, and Elementor’s free plugin is the strongest visual option.
How to choose and import one
Pick the WordPress page builder you will edit in every day, because a template is only as good as your comfort editing it. Then follow these steps:
- Install the theme or plugin from the Plugins or Themes screen.
- Open its template or starter site library and filter for free items.
- Import the landing page layout.
- Set the page to a full-width or canvas layout so the header and footer disappear.
- Replace the copy, connect a form, and test the page on mobile with Google’s PageSpeed Insights.
Pick the builder first and the template second, because the editor decides how fast you finish.
Pick one builder and ship the page
Every option here gets a working landing page live without a budget. Match the template to your editor, filter out the premium items before you import, and spend your time on the headline, the offer, and the single call to action.
If you build on Divi and outgrow the free layouts, the Divi Hat premium membership gives you premium Divi 5 layouts, hero sections, child themes, and wireframes. It includes unlimited website usage and priority support, backed by a 30-day money-back guarantee.
