If you are planning to build a WordPress website with Divi, one of the first questions you may have is: How much does Divi Page Builder cost?
The standard Divi plan currently costs $89 per year, while the regular Divi Lifetime plan costs $249 as a one-time payment. Elegant Themes sometimes runs sales and special promotions, so the actual price you see may be lower when you purchase.
One thing that makes Divi interesting is that you are not buying a license for only one website. A Divi membership can be used on unlimited websites, which can make a big difference if you are a freelancer, agency, web designer, or someone managing several WordPress websites.
What Is the Divi Page Builder Price?
There are two main ways to buy Divi.
Divi Yearly costs $89 per year. You continue paying annually to maintain your membership, updates, and support.
Divi Lifetime costs $249 as a one-time payment. You pay once and can continue using Divi without paying a yearly Divi membership fee. The Lifetime plan also includes lifetime updates and support.
Both options allow you to use Divi on unlimited websites.
This is especially useful for web designers and agencies. Instead of purchasing another license every time you start a client website, you can use the same Divi membership across your projects.
Is Divi a One-Time Purchase?
Yes. Divi has a lifetime option that lets you purchase the core Divi product with a single payment.
The regular Divi Lifetime membership is currently $249. Once purchased, you can use Divi on unlimited websites and continue receiving Divi updates and support.
However, there is an important difference between Divi itself and some of Elegant Themes' additional Pro services.
Services such as Divi AI are not included as permanent lifetime services. If you purchase a package that combines Divi Lifetime with Pro services, the Divi license remains lifetime, but the additional Pro services can have recurring annual charges.
That distinction is worth understanding before choosing a plan.
Can I Use Divi on Multiple Websites?
Yes. Divi can be used on unlimited websites under its standard membership.
You could use it for your own website, another business website, client projects, landing pages, online stores, blogs, and other WordPress projects without purchasing a separate Divi license for every site.
For someone building only one website, this may not seem important at first. For freelancers and agencies building websites regularly, however, unlimited website usage can become one of Divi's more useful pricing features.
Does the Divi Price Include Divi 5?
If you already have an active Divi membership, Divi 5 is part of the Divi ecosystem rather than a separate page builder that requires you to purchase another standalone license.
Elegant Themes describes Divi 5 as the next generation of Divi, with the standard Divi plans providing access to the Divi theme and builder.
This means people considering Divi today should look at the cost as an investment in the Divi platform rather than only the current version of the visual builder.
Does Divi Come With Pre-Made Layouts?
Yes. Divi includes access to pre-built layouts and templates that can help you get started instead of designing every page completely from scratch.
However, pre-made designs are particularly useful when you need something created for a specific business or project.
This is where third-party Divi layouts can save even more time.
At Divi Hat, we create ready-made Divi layouts for different website needs. Instead of spending hours deciding how every section should look, you can import a professionally designed layout and customize the text, images, colors, and other elements for your project.
This can be especially helpful for freelancers, agencies, small businesses, and Divi users working with tight deadlines.
Is Divi Good for Freelancers and Web Agencies?
Divi can make sense for this type of work because one membership supports unlimited websites.
Imagine that you build ten client websites during the year. You do not need to purchase ten separate Divi licenses just because you are working on ten different websites. The same Divi membership can be used across those projects.
You can also combine Divi with ready-made layouts to reduce the amount of repetitive design work involved in each new project.
For example, instead of designing a hero section, CTA, FAQ area, service section, and other common website elements from zero every time, you can start with an existing layout and adapt it to the client's brand.
That can help you spend more time on content, branding, optimization, and the details that make the website unique.
Divi Yearly vs Divi Lifetime: What Is the Difference?
The main difference is how you pay.
With Divi Yearly, you pay $89 each year at the regular price. With Divi Lifetime, you make a $249 one-time payment for the core Divi membership.
For someone who only wants to try Divi or expects to use it for a shorter period, the yearly option has a lower initial cost.
For someone who expects to continue building Divi websites for several years, the lifetime option removes the recurring Divi membership payment.
The right choice therefore depends on how long you expect to use Divi and how many websites you plan to build.
Are There Any Extra Costs With Divi?
The core Divi Builder does not require you to purchase every additional Divi service.
However, your overall website-building costs can increase if you decide to use optional services, third-party extensions, premium layouts, hosting, domains, or other WordPress tools.
Elegant Themes also offers additional services such as Divi AI, Divi Cloud, Divi VIP, and Divi Teams through its broader Pro offering. These should not be confused with the basic cost of the Divi Builder itself.
So when comparing prices, ask yourself what you actually need.
If you simply want Divi to design WordPress websites, the standard Divi membership may be enough. If you want AI tools, cloud storage, collaboration features, or other services, you may want to look at the additional options.
Is Divi Page Builder Free?
Divi is a premium WordPress product, so the full Divi Builder is not offered as a permanently free page builder.
Elegant Themes currently provides a 30-day risk-free guarantee, which gives new customers a period in which they can evaluate their purchase under the company's refund policy.
How Can You Save More Time After Buying Divi?
Buying the page builder gives you the tools to create a website, but you still have to decide what that website should look like.
That is often where most of the work begins.
If you don't want to design every page and section from scratch, Divi Hat layouts can give you a starting point.
You can import a layout, replace the demo content with your own, adjust the colors and typography, and customize the design for your business or client.
For agencies handling several projects at once, this type of workflow can make Divi considerably faster to work with.
Frequently Asked Questions About Divi Pricing
How much is Divi per year?
The regular Divi membership currently costs $89 per year. Promotional pricing may occasionally reduce this amount.
How much does Divi Lifetime cost?
The regular Divi Lifetime membership currently costs $249 as a one-time payment.
Can I use one Divi license on multiple websites?
Yes. Divi supports unlimited website usage, including websites you build for clients.
Do I have to pay for Divi every year?
Not if you purchase the Divi Lifetime plan. The yearly plan renews annually, while the Lifetime plan uses a one-time payment for the core Divi membership.
Does Divi Lifetime include Divi AI forever?
No. Elegant Themes states that its Pro services, including Divi AI, do not have the same lifetime licensing model. A Lifetime + Pro package can therefore include recurring charges for the Pro services.
Is Divi suitable for agencies?
Divi can be useful for agencies because the membership allows unlimited website usage. Agencies can build multiple client websites without purchasing a new Divi license for each project.
Final Thoughts
So, how much does Divi Page Builder cost?
At the regular price, you can expect to pay $89 per year for Divi or $249 once for Divi Lifetime. Prices can temporarily change during Elegant Themes sales and promotions, so it is worth checking the current official pricing before purchasing.
For people building multiple websites, the unlimited website license is an important part of the value. And if you want to speed up the design process even further, you can combine Divi with ready-made Divi Hat layouts instead of starting every project from a blank page.