Elegant Themes is celebrating its 18th anniversary, and if you have been thinking about buying Divi or upgrading your existing setup, this is one of the bigger Divi promotions available in 2026.
The Elegant Themes Anniversary Sale is offering discounts of up to 78% on Divi and related services for a limited time. The sale runs through September 23, 2026 at 7 PM PST, so there is a relatively short window to take advantage of the anniversary pricing.
Explore the Elegant Themes Anniversary Sale
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What is the Elegant Themes Anniversary Sale 2026?
The Elegant Themes Anniversary Sale is a limited time promotion celebrating 18 years since the company launched its first WordPress theme.
A lot has changed since those early days. Elegant Themes eventually introduced Divi, and Divi itself has grown from a WordPress theme and visual builder into a much larger website building ecosystem.
The 2026 anniversary feels particularly important because it arrives during a period of rapid Divi 5 development.
Instead of simply discounting an older product, Elegant Themes is promoting a platform that has received a long list of new features and improvements throughout 2026.
How much can you save during the Divi Anniversary Sale?
Elegant Themes is advertising savings of up to 78% during its 2026 Anniversary Sale.
One of the main offers is Divi Pro, which is currently advertised at 78% off for new customers.
At the time of writing, Elegant Themes lists Divi Pro at $199 billed yearly during the anniversary promotion.
Divi Pro combines Divi with several services from the Elegant Themes ecosystem, including:
Divi AI for AI assisted website creation, Divi Cloud for storing reusable website assets, Divi VIP for priority support, Divi Teams for collaboration, and Divi Dash for managing WordPress websites.
That combination makes the offer particularly interesting for freelancers, agencies, developers, and business owners who build or manage multiple WordPress websites.
Check the current Divi Anniversary discount
Because pricing and promotional offers can change, I recommend checking the official sale page before purchasing.
What bonuses come with the Elegant Themes Anniversary Sale?
The discount is only one part of the 2026 promotion.
Eligible new Divi Pro customers can also receive additional signup benefits during the anniversary event.
These currently include $50 in Divi Marketplace credit and $60 in complimentary AI Agent spend. Elegant Themes is also including the DonDivi collection, valued by Elegant Themes at $173, along with 10% off future Divi Marketplace purchases.
For someone planning to build multiple websites, these extras may be useful because the Marketplace credit can be used to expand a Divi setup with additional products while the AI Agent credit gives users an opportunity to explore Divi's newer AI workflow.
Why is the 2026 Divi sale different?
For me, the interesting part of this anniversary isn't simply the discount.
It is what has happened to Divi during the past year.
Divi 5 has moved forward quickly, with Elegant Themes regularly introducing new features, modules and improvements.
One of the biggest recent additions is Divi AI Agents.
Instead of using AI only to generate a paragraph or image, Divi AI Agents can understand natural language instructions and perform actions inside the Divi Builder.
That changes the way AI can fit into a normal WordPress design workflow.
For example, you can give an AI Agent a task involving your page rather than manually opening individual settings and changing everything yourself.
What is new in Divi 5 in 2026?
If you haven't followed every Divi announcement this year, you may be surprised by how much has changed.
Elegant Themes has introduced features such as the CSS Grid Editor, Loop Builder improvements, Post Filter functionality, variable fonts, new image controls and a growing collection of native modules.
New modules introduced during the year include Timeline, Breadcrumbs, Table of Contents, SVG and Instagram Feed.
Later updates expanded Divi further with tools such as Post Filters, Charts, Gravity Forms integration and Payment Button functionality.
Then came Divi AI Agents, one of the biggest additions to Divi 5 in 2026.
This matters because the value of a website builder isn't determined only by what it can do today. For people building websites professionally, the speed of development and availability of useful workflow tools also matter.
What are Divi AI Agents?
Divi AI Agents bring natural language instructions directly into the Divi 5 Builder.
You can describe what you want to accomplish, and the agent can perform supported actions inside your website.
This opens up some interesting possibilities.
Instead of checking dozens of settings manually, you can use carefully written prompts for repetitive website tasks. That could involve working with content, design settings, images, accessibility improvements or other supported builder operations.
It doesn't mean designers are no longer needed.
A better way to look at it is that AI can handle more repetitive work while the designer remains responsible for strategy, branding, creativity and the final result.
Is Divi Pro included in the Anniversary Sale?
Yes. Divi Pro is one of the main offers being promoted during the 2026 anniversary event.
Divi Pro brings several Elegant Themes products and services together instead of requiring you to manage them individually.
It currently includes Divi, Divi Dash, Divi AI, Divi Cloud, Divi VIP and Divi Teams.
This can make more sense for agencies and freelancers who regularly build client websites because they may need more than the page builder itself.
A business owner managing one website may have different needs, so it is worth comparing the available plans before purchasing.
See the current Divi Pro Anniversary offer
Can existing Elegant Themes customers get an Anniversary discount?
Yes.
The 2026 Anniversary Sale isn't limited to completely new Divi users.
Elegant Themes says existing customers can receive discounts of up to 78% when purchasing eligible Divi bundles. Existing users may also be able to reorganize existing subscriptions into a bundle to reduce their ongoing subscription costs.
Individual Divi Pro services are discounted as well during the promotion. Elegant Themes currently lists 60% off Divi AI and 40% off Divi Cloud, Divi VIP and Divi Teams.
Existing members should sign into their Elegant Themes account and compare the available upgrade or bundle options because the most relevant offer will depend on their current subscriptions.
Is the Divi Marketplace included in the Anniversary Sale?
There are Anniversary Sale deals available in the Divi Marketplace too.
The Marketplace contains third party Divi products including extensions, layouts, child themes and other tools.
During the anniversary promotion, Elegant Themes is displaying discounts across numerous Marketplace products, along with limited time bundles.
This can be useful if you already own Divi and don't need another membership but want to expand what you can build with it.
Is Divi good for agencies and freelancers?
Divi can be particularly useful when you build websites repeatedly.
An agency may need to create landing pages, business websites, reusable sections, Theme Builder templates and client specific designs every month.
Features such as Divi Cloud help with reusable assets, while Divi Teams provides collaboration options. Divi Dash can help manage multiple WordPress installations, and Divi AI can reduce some of the repetitive work involved in building sites.
The unlimited website usage available with Divi memberships is another important consideration for people who regularly create websites for clients.
That doesn't automatically make Divi the right builder for every developer or every project. Your preferred workflow, hosting environment, performance requirements and reliance on third party plugins should still be considered.
Is the Elegant Themes Anniversary Sale worth considering for beginners?
It can be.
If you are building your first WordPress website, the main advantage is that Divi provides a visual approach to website creation.
You don't have to start every page with code.
At the same time, beginners should avoid buying a larger package simply because the percentage discount looks attractive. Think about what you actually expect to use.
If you only need Divi, compare the standard Divi plans.
If you expect to use AI, cloud storage, team collaboration and premium support, then Divi Pro becomes more relevant.
Should you choose Divi Yearly or Divi Lifetime?
This depends largely on how long you expect to use Divi.
Divi Yearly provides access through an annual membership.
Divi Lifetime is designed for users who prefer making a one time payment for ongoing access to the core Divi membership, updates and support.
Divi Pro services are different because services such as AI and cloud based tools have ongoing costs and are billed separately or through applicable Pro subscriptions.
If you build WordPress websites professionally and expect to continue using Divi for several years, comparing the long term cost of Yearly and Lifetime plans is worth doing before purchasing.
When does the Elegant Themes Anniversary Sale 2026 end?
According to Elegant Themes, the 2026 Anniversary Sale ends on September 23, 2026 at 7 PM Pacific Time.
That makes this a limited time promotion rather than a permanent pricing change.
If you're reading this article after that date, the offer may no longer be available or the pricing may have changed.
Check whether the Elegant Themes Anniversary Sale is still available
What do you get with Divi today?
Divi has grown considerably beyond the traditional idea of a WordPress theme.
The ecosystem now combines visual website building, website management, AI tools, reusable cloud assets, collaboration features and a third party Marketplace.
Divi 5 is also the foundation for the newer features Elegant Themes has been rolling out throughout 2026.
That is why anyone who remembers the earlier versions of Divi may find the current experience quite different.
Is now a good time to explore Divi?
The 18th Anniversary Sale gives people who were already considering Divi an opportunity to compare the platform at temporarily reduced pricing.
The headline discount reaches 78%, while Divi Pro buyers may also qualify for additional signup bonuses.
More importantly, Divi itself has changed significantly during 2026.
With Divi 5, new native modules, improved design tools, Loop Builder features and the introduction of AI Agents, Elegant Themes is clearly investing heavily in the next generation of its builder.
If those tools match the way you build WordPress websites, the Anniversary Sale is worth exploring while the promotional pricing is active.
Explore Divi and the 18th Anniversary Sale
Frequently Asked Questions
What is the Elegant Themes Anniversary Sale 2026?
It is a limited time promotion celebrating Elegant Themes' 18th anniversary. During the event, customers can find discounts across Divi memberships, Divi Pro services and selected Marketplace products.
How much is the Divi Anniversary discount?
Elegant Themes is advertising discounts of up to 78% during the 2026 Anniversary Sale. The exact discount depends on the product, membership or bundle you choose.
How long does the Elegant Themes Anniversary Sale last?
Elegant Themes states that the Anniversary Sale ends September 23, 2026 at 7 PM PST.
Is Divi Pro discounted?
Yes. Elegant Themes is advertising 78% off Divi Pro for eligible new customers during the Anniversary Sale.
What is included with Divi Pro?
Divi Pro combines Divi with Divi AI, Divi Cloud, Divi VIP and Divi Teams. Divi Dash is also available for managing WordPress websites.
Are there bonuses with the Anniversary Sale?
Eligible new Divi Pro customers can currently receive bonuses including $50 in Divi Marketplace credit, $60 in complimentary AI Agent spend and the DonDivi collection. Elegant Themes also advertises a 10% discount on future Marketplace purchases as part of the offer.
Can existing Divi customers get a discount?
Yes. Elegant Themes is offering promotional bundle and service pricing to existing customers as well. The available deal depends on the customer's existing subscriptions.
Does Divi work on multiple websites?
Yes. Elegant Themes advertises Divi memberships with unlimited website usage, which can be particularly useful for freelancers and agencies managing multiple projects.
Where can I get the Elegant Themes Anniversary Sale?
You can view the current Divi plans, bonuses and Anniversary Sale pricing through Elegant Themes.